Despite this, popular video editing tools like Adobe Premier Pro aren’t very accessible. They come with high prices and even higher skill floors, placing them out of the reach of many content creators. Wondershare Filmora 12 solves this problem, offering an affordable and easy way to edit your videos on whatever device you want. But what is Filmora 12?

What Is Wondershare Filmora 12?

Created by software industry veteran Wondershare, Filmora 12 is an affordable cross-platform video editing tool with features rivaling some of the business’s biggest names. You can use Filmora 12 on iOS, iPad OS, Android, macOS, and Windows, and the features in each version are largely consistent across each platform.

Not only is Filmora 12 affordable and easy to use, but it also comes packed with unique benefits that set it apart from other video editors. It comes with a wide range of curated effects, stock images/videos, and even royalty-free music, making it ideal for content creators on low budgets.

Filmora 12 also comes with advanced video editing tools that make life much easier for content creators. This includes a built-in screen recorder, easy motion tracking, and automatic video/audio beat syncing, along with a huge range of other features to free your video editing creativity.

Even audio and color are simple to work with in Filmora 12. Color matching and color correction are handled with either automatic or manual options, providing the perfect level of control for most video creators. Alongside this, Filmora is also packed with AI-powered audio tools like AI audio stretching and AI audio denoising.

Who Is Wondershare Filmora 12 For?

Wondershare Filmora is developed as a catch-all solution that works for video content creators from a variety of backgrounds. Influencers benefit from striking effects, easy and fast video editing workflows, and automatic social media sharing, while video editing freelancers will be very happy with the affordability of Filmora 12.

Businesses can also use Wondershare Filmora 12 to their advantage. Marketing professionals don’t have to develop new skills to edit videos with Filmora 12, and small to medium businesses can achieve professional results without a large budget. Teachers and other educators can also use this software to enhance the lessons they lead.

In essence, Wondershare Filmora 12 is a great choice for any video content creator looking for an easy way to add professional polish to their work, whether they are working on videos for fun or as part of their job.

Wondershare Filmora 12 vs. Adobe Premier Pro

Adobe Premier Pro has long been regarded as the standard for professional video editing software, but how does it compare to Wondershare Filmora 12?

Ease of Use

Learning to use Premier Pro is a time-consuming process. This software is made for professional production, and this means that casual editors can struggle to make full use of its extensive tools. Wondershare Filmora 12 offers many of the features that come with Premier Pro, only they are placed at your fingertips to improve your workflow.

Filmora 12’s adjustment layer system is a good example of this, offering an intuitive way to manage video layers and control effects, text overlays, and other assets.

Video Effects & Extras

Both Wondershare Filmora 12 and Premier Pro come with a host of video effects, including transitions, screen wipes, and filters. Filmora 12 makes these features easy to access, with an ever-growing library of effects and extras that you can download with a single click. Having these effects at hand makes it incredibly easy to edit videos quickly with Filmora 12.

Advanced Tools/Plugins

Filmora 12 comes packed with a range of advanced tools and plugins, including a powerful AI Audio Stretch tool that can automatically adjust the pitch of audio clips when you stretch or compress them. This only scratches the surface of Filmora 12’s feature list, and it’s worth checking out the website for yourself to learn what you can do.

Keyframe Editing

Keyframes are an important element of Premier Pro’s workflow, and the same can be said for Filmora 12. Wondershare has simplified and refined the keyframe editing process, making it far easier to edit complex videos in no time at all, while also freeing your creativity.

Pricing

Most video editors will be aware of Premier Pro’s prohibitive monthly costs. Thankfully, Wondershare Filmora is far cheaper than Adobe’s offerings, coming in at an incredible $79.99 for a lifetime Desktop-only plan which allows you to enjoy all Filmora 12 updates in the future. (Major updates like Filmora 12 to Filmora 13 won’t be included).

You can also pay a yearly subscription of $49.99 for a Desktop-only version of Filmora 12, or $69.99 to access the cross-platform version of this tool. But why? You can pay $29.99 for any of these package options if you also choose to get a copy of Filmstock with your order.

Why Choose Wondershare Filmora 12?

Filmora 12 is packed with features that will make any video editor’s life easier, but you don’t have to take our word for it. This software has won numerous awards, including the Challenger Brand award for Best Creative Software Suite at the 2021 Future Tech Awards and Video Editing Leader of the GetApp Category Leaders in 2022.