Levy Google S New Ad Rules
Google spokesman Adam Kovacevich says that the new guidelines are an extension of search ad standards previously in force but rejiggered a bit to accommodate the particular requirements of political speech. (Search ads are the little messages that appear alongside the results people get after making a search; advertisers buy them by bidding for terms that their target audiences are likely to use in search queries.) “We thought it was important that we be transparent on this,” Kovacevich says....